Web Usability Testing – Motivate Your Visitors To Take Action
In order to compete in today's global online marketplace, your website must have more than good looks and traffic appeal. More than anything, your site must convert visitors into buyers. The website that doesn't generate sales and earn revenue is simply taking up virtual space.
A Few Questions to Ask Yourself:
- Has all the money I've invested brought a positive return for my business?
- Is my website performing the way I expected?
- Are my visitors buying anything from my site or just browsing around and kicking tires?
- Are my customers giving up halfway through the order process?
We assuming you already know the answers to these questions. The issues that are holding you back probably have nothing to do with your site's design or promotional methods. Rather, the problems you're facing may have everything to do with your web site's usability.
Today's average web user is short on patience, so your site must be easy to navigate or they will surely exit and never return. Anything that requires your visitor to stop and think too long will tempt them to take the path of least resistance and leave your site.
When it come sit web usability, it's important that you don't make your visitors think, at least not for too long. Whenever a visitor has to try and figure out how to use something on your site, they grow impatient and leave your site unfulfilled.
Successful web usability hinges upon making it easy for your users to take action. Whether they're subscribing to a newsletter, signing up for a service, or buying a product, you must make it easy for them form start to finish.
The tell-tale sign of your site's usability is your conversion rate. In other words, the degree of visitors that become paying customers are a great indicator of your site's usability. While the typical conversion rates for sites with decent usability fall near 2-percent, websites with good usability enjoy conversion rates as high as 16-percent.
At EndlessMinds, our experts test the usability of your website in order to correct the issues that are leading to poor conversion rates. Our finely tuned methods quickly solve problems within the site and secure increased conversion rates for your online business.
Our Website Usability Experts Examine Your Site For:
Comfortable User Experience
A visitor must be able to access your products/services with the least number of clicks possible. They should also be able to contact you easily at any time during their time spent on your site.
Proper Color Scheme
Every color has a different psychological effect. The colors you choose for your site must complement the action you request form your visitors. They must blend naturally with your general branding strategy.
Compelling Call To Action
Because the Internet is an interactive environment, it is vitally important to include a compelling call to action that tells the user exactly what to do. Whether you want them to download a document, buy a products or service, or subscribe to a newsletter, the call to action must be clear, compelling, and appropriate. Our professionals check your site to ensure the appropriate call to action is in all the right places on you website.
Broken Links
Our programmers manually evaluate each page with a link checker. We carefully sort out all internal and external broken links.
User-Friendly Navigation
If your website is difficult to navigate, then your visitors will surely be scared away.
Varying Resolutions
Most people's computers are set at a resolution of 1024x768. However, many people are still using computers with a resolution of 800x600. We check your site to be sure that these visitors can read your site, even if they have to use the horizontal scroll bar.
Browser Compatibility
We also view your website in different browsers because it may look different from one browser to another. After all, everyone who visits your site won't be using the same web browser. We make sure that your website is readable and fully functional in all browsers.
Remember your users’ convenience and they will remember you!
Our Other Services
- Keen website-development
- Intelligent e-commerce
- User-friendly e-learning solutions
- Effective web marketing
- Custom content development
- State-of-the-art creative marketing
- Engaging multimedia
The success we've been able to achieve in these areas is reflects the creativity and sound design techniques that have made us a leading voice in the web development industry.
